Willow
Branding, Advertising
Dec. 2020
Willow is a cosmetic line that is dedicated to uplifting people and their imperfections. It’s a fresh brand focused on appealing to young individuals who want to enhance their natural beauty with minimal products and ingredients. The word “Willow” symbolizes the power in someone’s natural presence.
Mission
“The mission of Willow is to provide clean cosmetic products at a reasonable price to help individuals embrace their natural beauty. Our brand is inclusive and encourages positivity among all skin types. We will devote our time to educating customers on our wide range of products that can be used in their daily beauty routine."
Embrace the natural you.
Advertisements
Aside from print advertising, digital advertising is also an effective way to spread valuable content among a young adult audience. Social media has allowed companies to connect with customers while also increasing brand awareness worldwide.
