Rae Wellness
3D Modeling, Experiental Design
June 2022
Rae Wellness is a wellness brand that specializes in vegan supplements. The mission of Rae Wellness is to provide products that fit the needs of women and support them on their journey to feeling the best. As a loyal customer myself, I’m constantly reminded of their positive messaging and dedication towards nourishing the body and mind from the inside out. As of now, products are only being sold in major retailers such as Whole Foods and Target which gave me the opportunity to imagine what a branded retail space for Rae Wellness would look like.
Signage
For Rae’s signage, I wanted to use the typographic logo that currently exists, but incorporate organic elements that help define the company as a wellness brand such as a pill outline. Aside from being long-lasting and durable, I chose metal to be the brand’s main material - not only because it’s clean and smooth, but also because its reflectivity can attract attention in any given space.
Display Table
After researching a similar wellness brand for the case study, I believe a Rae retail store would benefit from having a unique table that can be used to display product or act as a coffee table in a lounge area. The table has artwork that wraps around, one side with hands reaching for a sun made up of tiny pills, and the other side with the sun as a focal point. I included some dark wood as well to add some visual contrast and make the vibrant, yellow metal stand out.
Featured Item
For a featured item, I decided to create a hanging plant pendant light to brighten up the room, but also add some greenery into the space. Rae Wellness products are made with natural ingredients so decorating the store with plants would represent that aspect of the brand, while also enhancing the mood of customers. It’s important that the space feels relaxed and creates a positive atmosphere for people to shop.
