HelloFresh is a meal kit company that delivers straight to your door with step-by-step recipes and pre-measured ingredients to make sure cooking is made easy. With flexible plans to match any lifestyle, HelloFresh is determined to meet one’s needs and provide a fun cooking experience for the entire household. In this promotional ad, the meal kit is being featured for its simplicity and convenience when it comes to getting started in the kitchen. Accompanied by words from a previous commercial of theirs describing the product, illustrations are used to highlight the customer experience, starting with arrival of the kit and concluding with the happiness of a homemade meal.